Dan Levitan

Professional Profile of Daniel R. Levitan

Mr. Levitan is acknowledged as one of the nation’s preeminent residential development strategists and experts in the field of homebuilding, providing new home research, feasibility analysis, valuation determination, community positioning and optimization studies, marketing strategies and ongoing implementation assistance for properties throughout the United States, Canada and the Caribbean which have included well over 155,000 housing units in over 975 communities representing in excess of $55 Billion in sales. On request, he assists in supervising implementation of selected strategies for clients with hands-on involvement in community planning, product design, administration, marketing, merchandising, promotion and management supervision and training of the sales/leasing team. His personal involvement has encompassed the complete spectrum of real estate development and all facets of the homebuilding industry and he has a unique in-depth familiarity with a multitude of local markets around the country. He has also been actively involved with a wide variety of commercial, recreational, time-sharing and mixed-use real estate developments.

In his forty years in the field of residential development and prior to forming his own company in 1995, he served until the retirement of the founder as Principal, Senior Vice President and Chief Strategist of The Greenman Group, the nation’s most respected residential consulting and new home research firm. Previously, he was the Vice President and National Sales and Marketing Director of a multi-state merchant builder and subsequently operated his own homebuilding company in a two-state area while also building and developing commercial properties. In addition to his extensive experience in new construction, he has been active in rehabilitation, renovation and conversion of both residential and commercial properties, was chief operating officer of a mortgage brokerage concern, and, on-request, has served as an expert witness and consultant in a number of diverse litigation and arbitration matters regarding homebuilding and residential development.

Levitan is a charter “MIRM” designee, has served 3 terms as Trustee and served as President of the Institute of Residential Marketing. He also has served 4 terms as Trustee of the National Sales and Marketing Council and in 2008 served as Chair of the NSMC and a member of the National Association of Home Builders’ Executive Board.

In 2012 he was selected to Chair the National Association of Home Builders’ Business Management and Information Technology Committee and again serve on NAHB’s  Executive Board.

He is a national instructor of IRM and CSP courses, author of the IRM course, “Increased Profits Through Effective Builder-Broker Cooperation” and co-author of “Marketing on a Shoestring Budget”. He also is a Certified Marketing Professional (“CMP”), charter designee and Certified New Home Sales Professional (“CSP”), charter designee; a Registered Apartment Manager (“RAM”), winner of the national Pillars of The Industry – RAM 2000 award and co-author of “How To Excel In Leasing Apartments”; a certified Commercial Property Builder (“CPB”), charter designee; a Senior Housing Marketing Specialist (“SHMS”), charter designee and Certified Active Adult Specialist in Housing (“CAASH”), charter designee and served 3 terms as Trustee of the National Council on Seniors Housing (now the “50+ Housing Council”).

He is a noted author, speaker, lecturer and trainer in the housing industry. Engagements have included programs for the Florida Bar Association, New Jersey Association of Realtors, National Association of Home Builders conventions and seminars, Multi-Housing World and Multi-Housing World West, Builder Magazine’s Builder 100 Conference, Florida Realtors Land Institute, Urban Land Institute, Southeast Builders Conference, East Coast Builders Conference, Caribbean Basin Real Estate Congress, numerous Home Builders Institute courses, and numerous programs for Crittenden, Northwest Center for Professional Education, the Institute for International Research, the Real Estate Lending Institute and many others, as well as appearing as the keynote speaker at the annual meetings and conferences of several of the country’s leading residential builders and developers. He also is the author of a blog on residential development read throughout the United States, Canada, the Caribbean and 33 additional countries.

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